Digital Marketing

Digital Marketing Course Outline + Explanation

MODULE 1: Introduction to Digital Marketing

Topics:

• What is Digital Marketing? Traditional vs. Digital Marketing? Types of Digital Marketing? Current trends and tools?

• This module introduces the digital marketing landscape and its advantages over traditional methods. 

• It gives an overview of platforms like Google, Facebook, Instagram, YouTube, and email for marketing.

MODULE 2: Website Planning & Creation

Topics:

• Importance of websites in digital marketing, WordPress basics, Domain and hosting, Landing pages vs full websites, Website optimization tips, 

• You’ll learn to build or understand a basic marketing-ready website or landing page. Websites are the foundation of all digital marketing efforts.

MODULE 3: Search Engine Optimization (SEO)

Topics:

• What is SEO? On-page SEO: keywords, meta tags, headings, Off-page SEO: backlinks, guest blogging

• Technical SEO: site speed, mobile friendliness, Tools: Google Search Console, Yoast SEO, Ubersuggest

• SEO helps websites rank higher in search engine results (Google, Bing). You’ll learn how to get free.

• organic traffic by optimizing your content and structure.

MODULE 4: Search Engine Marketing (Google Ads / PPC)

Topics:

• Google Ads basics (formerly Adwords), Types of ads: Search, Display, Shopping, Video, Keywords, bidding, and Quality Score

• Campaign setup and tracking, Google Ads certification basics, Search Engine Marketing (SEM) uses paid ads to drive traffic.

•  This module teaches how to run effective ad campaigns and measure results.

MODULE 5: Social Media Marketing (SMM)

Topics:

• Platforms: Facebook, Instagram, Twitter, LinkedIn, TikTok, Organic vs Paid Marketing, Content calendar creation

• Engagement strategies, Using Meta Business Suite, Social media is essential for brand visibility. 

• You’ll learn how to post engaging content, grow followers, and run campaigns for reach and engagement.

MODULE 6: Facebook & Instagram Ads

Topics:

• Facebook Ads Manager overview, Audience targeting (Custom, Lookalike), Ad formats: Image, Video, Carousel

• Campaign setup and optimization, A/B Testing and Pixel integration

• Learn how to run powerful ad campaigns on Meta platforms to drive sales, leads, or traffic using advanced targeting and creative formats.

MODULE 7: Email Marketing

Topics:

• Building and segmenting email lists, Writing effective emails (subject lines, CTAs), Email automation and drip campaigns

• Tools: Mailchimp, Klaviyo, ConvertKit, Email metrics: open rate, CTR, conversions, Email marketing builds lasting relationships.

• You’ll learn how to send personalized campaigns to nurture leads and retain customers.

MODULE 8: Ecommerce & Conversion Optimization

Topics:

• Sales funnels, Product pages and checkout optimization, Upsells and cross-sells

• Tools: Hotjar, Google Optimize, Shopify / WooCommerce basics (optional), 

• This module teaches you to convert website visitors into buyers by optimizing page design, layout, and user experience.

MODULE 9: YouTube & Video Marketing

Topics:

• Creating and optimizing a YouTube channel, Video SEO (thumbnails, tags, titles).

• Video ads on YouTube (TrueView, bumper ads), Tools: Canva, InVideo, VidIQ.

• Video content is one of the most engaging forms of media. Learn to create videos for marketing and advertise effectively on YouTube.

MODULE 10: Content Marketing

Topics:

• Importance of content in digital marketing, Blogging for SEO, Creating a content strategy

• Tools: Grammarly, Canva, ChatGPT, Content marketing builds authority and attracts traffic organically. 

• Learn to create valuable blog posts, infographics, and guides that resonate with your target audience.

MODULE 11: Affiliate & Influencer Marketing

Topics:

• What is affiliate marketing? Finding and joining affiliate programs

• Working with influencers and micro-influencers, ROI measurement.

• You’ll learn how to earn by promoting products or get influencers to promote your business through affiliate marketing strategies.

MODULE 12: Analytics & Performance Tracking

Topics:

• Google Analytics setup and usage, Key metrics (traffic, bounce rate, conversions)

• UTM parameters, Setting goals and events, Data is crucial in digital marketing. 

• This module teaches how to track performance, measure ROI, and make data-driven decisions.

MODULE 13: Digital Marketing Strategy & Planning

Topics:

• Building a 360° marketing campaign, Budget planning, 

• Marketing funnel (TOFU, MOFU, BOFU), B2B vs B2C strategies, 

• Learn how to combine all the skills you’ve gained into a full marketing strategy tailored to your product, service, or client.

MODULE 14: Freelancing & Career in Digital Marketing

Topics:

• Building a digital marketing portfolio, Platforms: Fiverr, Upwork, Freelancer

• How to pitch clients, Certifications: Google, Meta, HubSpot 

• Want to work as a freelancer or land a job? This module guides you on building your profile and attracting clients.

Final Project

• Design and implement a digital marketing campaign for a real or sample product.

• Include SEO, Ads, Email, and Social strategy. Submit analytics/report to measure success.

Tools Covered in the Course

• Google Ads, Google Analytics, Search Console, Facebook Ads Manager, Mailchimp / Klaviyo

• Canva / ChatGPT, WordPress / Shopify, Ubersuggest / SEMrush / Ahrefs (for SEO)