SEO Course

SEO (Search Engine Optimization) Course Outline + Explanation

MODULE 1: Introduction to SEO

Topics:

• What is SEO? How search engines work, Why SEO matters (Organic vs Paid traffic)

• On-page SEO, Off-page SEO, Technical SEO, This module builds the foundation. 

• You’ll learn how Google ranks pages, and why appearing on the first page is valuable for traffic and credibility.

MODULE 2: Keyword Research

Topics:

• What are keywords?, Types of keywords (short-tail vs long-tail), Keyword intent (informational, transactional, navigational)

• Tools: Google Keyword Planner, Ubersuggest, SEMrush, Ahrefs, Keywords are the backbone of SEO. 

• This module teaches you how to find the right search terms that your target audience is using.

MODULE 3: On-Page SEO

Topics:

• Title tags, meta descriptions, Headings (H1, H2, H3…), URL structure, Internal linking

• Keyword placement & density, Image optimization (alt text, file size), On-page SEO improves individual page content.

• Structure for better rankings. You’ll learn how to format content so search engines and users can easily understand it.

MODULE 4: Technical SEO

Topics:

• Site speed optimization, Mobile responsiveness, Crawlability and indexability, Sitemaps and Robots.txt, HTTPS and site security, 

• Core Web Vitals, Technical SEO ensures that search engines can easily find, crawl, and index your site. 

• You’ll also optimize for speed and user experience.

MODULE 5: Off-Page SEO

Topics:

• Backlinks: what they are and why they matter, Link-building strategies, 

• Guest posting, outreach, and digital PR, Social signals and branding, 

• This module covers how to improve your website authority by getting other websites to link to yours, which boosts Google rankings.

MODULE 6: Content Writing for SEO

Topics:

• SEO-friendly blog writing, Keyword usage in content, Content structure and readability

• Optimizing for featured snippets, Avoiding duplicate content. Content drives SEO. 

• You’ll learn how to write high-quality articles and product pages that Google loves and readers trust.

MODULE 7: Local SEO (for businesses)

Topics:

• Google Business Profile (Google My Business), Local citations (Yelp, YellowPages), NAP consistency (Name, Address, Phone)

• Reviews and ratings, Local keywords, For businesses that serve a specific city.

• Local SEO helps them show up in maps and local search results.

MODULE 8: Ecommerce SEO (Optional)

Topics:

• Product page optimization, Category pages, Shopify/WooCommerce SEO basics

• Structured data / Schema Markup for products, This module focuses on SEO for online stores 

• Marketplaces to help product pages rank and generate sales from Google search.

MODULE 9: SEO Tools & Analytics

Topics:

• Google Search Console, Google Analytics 4, Rank tracking tools (Ubersuggest, Ahrefs, Semrush), SEO audit checklists.

• You’ll learn how to monitor website performance, track rankings, and use tools to fix SEO issues and improve continuously.

MODULE 10: SEO Best Practices & Algorithm Updates

Topics:

• Google algorithm updates (Panda, Penguin, Helpful Content, etc.), White hat vs Black hat SEO, SEO myths and mistakes to avoid

• Staying up-to-date with SEO trends, Google frequently updates its rules. 

• This module teaches how to adapt, stay safe from penalties, and use only ethical SEO strategies.

Final Project / Capstone

• Perform full SEO audit of a real or demo website, Keyword research + SEO content plan, 

• Fix on-page and technical SEO issues, Submit analytics report and rank tracker results

SEO Tools You’ll Learn

• Google Search Console, Google Analytics 4, Ubersuggest / SEMrush / Ahrefs

• Screaming Frog SEO Spider, Yoast SEO or RankMath (for WordPress), GTMetrix / PageSpeed Insights

Outcome of This Course

By the end, you’ll be able to:

• Rank a website or blog on Google, Generate traffic without ads

• Analyze SEO performance, Offer SEO services as a freelancer or agency